we are a company specialized in the universe of food & beverage.


we analyze behaviors and identify trends to have our clients offering unique and relevant experiences.

behaviour  consuming  food

what

we are a company specialized in the universe of food & beverage.


we analyze behaviors and identify trends to have our clients offering unique and relevant experiences.

products & services

first, we seek to understand the world: how people are living, their desires, aspirations, needs, and trends related to the food & beverage world. after, we develop concepts and content that connect brands and consumers.

1. conversation

• trend report on the food sector

• field trip

• ethnographic research

• market audit

• interviews with specialists

2. concept

• brand positioning

• gastronomic concept

• new formats of pos (point of sale), packing, products, and services of food and beverage

3. content

• naming and logo

• brand language

• brand graphic, photographic, textual, and audiovisual identity

• engagement and social media content


how

1. conversation

• trend report on the food sector

• field trip

• ethnographic research

• market audit

• interviews with specialists


2. concept

• brand positioning

• gastronomic concept

• new formats of pos (point of sale), packing, products, and services of food and beverage


3. content

• naming and logo

• brand language

• brand graphic, photographic, textual, and audiovisual identity

• engagement and social media content

andorinha

2017

[olive oil]

field trip, market audit, consumer insight, and portfolio innovation for the next 5 years

Andorinha-1.jpg

tuju

2013 - 2018

[michelin starred restaurant]

brand identity, positioning, market audit, and social media

01

più & piccolo

2019

[italian restaurant]

visual identity, and graphic design portfolio

pacotes3.jpg

charco

2018 - today

[restaurant]

social media

Foto 14_Elisete Borim.jp

ryo gastronomia

2015 - today

[japanese restaurant]

market audit, positioning, naming, and social media

Captura de Tela 2017-06-

pipo sp

2019

[restaurant]

social media

image1.jpeg

suri & maíz

2014

[ceviche & arepa restaurant]

brand identity, positioning, brand architecture, market audit, consumer journey map, visual identity

01

divina increnca

2015

[food truck]

brand identity and consumer journey map

01

studioneves

2016

[ceramic dinnerware]

positioning, brand architecture, and consumer journey map

01

there is no point to be original but not making sense.

there is no point in making sense if you are not saying anything new.


in an ever more connected, conscious and engaged world, how is it possible to create food and beverage offers relevant and unique?


we believe that restless brands – concerned about the understanding and identification of new ways of consuming – are the ones capable of establishing stronger and enduring connections.

in an ever more connected, conscious and engaged world, how is it possible to create food and beverage offers relevant and unique?

why

There is no point to be original but not making sense.

There is no point in making sense if you are not saying anything new.


in an ever more connected, conscious and engaged world, how is it possible to create food and beverage offers relevant and unique?


we believe that restless brands – concerned about the understanding and identification of new ways of consuming – are the ones capable of establishing stronger and enduring connections.

born in 2014, crudo has blossomed from intense work of deconstruction and reconstruction of our own vision of working formats in place nowadays, and our experience with brand strategy. we share the passion for food, and also eagerness for projects that impact people and businesses.


cru (raw in portuguese) goes beyond the essence itself. it is meaning. rawness is broad and universal – easily identified, without any razzle-dazzleness. in a world full of complexity, being raw is the rare, the unobvious.

who

born in 2014, crudo has blossomed from intense work of deconstruction and reconstruction of our own vision of working formats in place nowadays, and our experience with brand strategy. we share the passion for food, and also eagerness for projects that impact people and businesses.


cru (raw in portuguese) goes beyond the essence itself. it is meaning. rawness is broad and universal – easily identified, without any razzle-dazzleness. in a world full of complexity, being raw is the rare, the unobvious.


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credits

design estúdio lógos

development restauhangs