our products and services
first of all we try to understand how people are living, their behavior, desires and necessities to then develop a brand, concept and content that relates to companies and their consumers.
1. conversation
market mapping
brand diagnosis
behavioral/etnographic research
trend report
field research
interviews with specialist
2. concepts
brand positioning and repositioning
gastronomic concepts for new POVs
new POV formats, packaging, products and A&B services
brand architecturearquitetura de marca
3. content
naming
visual identity
brand language: graphic, photographic, textual and audiovisual identity
publications and books