quitanda
2023 • supermarketsservices
development of content strategy for quitanda's 16th-anniversary and the launch of its new wine cellar
creation, script, capture, and editing of 4 short videos {pills} with quitanda products
execution, script, capture, and editing of 4 recipes, with step-by-step preparation, recorded in video
creation of 2 publiposts about the wine cellar and the brand's anniversary date
performance report of the contents
about the project
completing 16 years in the pinheiros neighborhood, quitanda approached crudo to develop a special anniversary content project, including various actions such as a fair, 4 special recipes made with products from partner brands, 4 custom products {made especially for the date}, and the launch of its new wine cellar {curated by cássia campos and daniela bravin}.
inspiration:
how to work diverse and complementary content {and not isolated} to communicate and engage quitanda's audiences in the anniversary campaign? this was the challenge that guided us and led us to think of a strategy that mixed audiovisual content in 2 formats {short videos, “pills” and recipe preparations} with carousel publiposts.