a padeira
2022 – present • artisan bread workshopservices
development of e-commerce
development of visual identity arts
digital action strategy
content and management for social media
about the project
alethea suedt {aka "a padeira} approached crudo with the challenge of structuring her digital touchpoints, such as the website and instagram profile. her site needed the robustness of an e-commerce while adapting to the peculiarities of an artisan workshop/bakery that doesn't open daily.
the instagram profile gained highlights with priority themes and started communicating the menu of classics and also specials, created for each season, through various content formats, alternating photos and videos.
inspiration:
our biggest challenge was finding the balance between the brand's beliefs and values content with commercial communications, focused on selling bread and other creations. we developed new communication guidelines {photographic and textual}, thereby arriving at a poetic aesthetic without losing product appeal.